top of page

Media Monday | Mastering The Rule of Thirds In Design

Updated: Jul 17, 2023


media monday

In the world of videography, shot composition plays a crucial role in capturing visually pleasing and engaging footage. One effective technique that can enhance the visual appeal of your videos is the Rule of Thirds. Widely used in photography and cinematography, the Rule of Thirds helps create balanced and aesthetically pleasing shots. In this blog post, we'll explore how to apply the Rule of Thirds specifically to shot composition in videography, unlocking the potential for captivating visuals in your video projects.

Understanding the Rule of Thirds In Design

Rule of Thirds In Design

The Rule of Thirds in design is a compositional guideline that divides the frame into a grid of nine equal parts, created by two vertical and two horizontal lines. The key principle behind this technique is to position your main subject or points of interest along these lines or at their intersections, known as the "power points." By doing so, you can achieve a more dynamic and visually appealing composition.

Applying the Rule of Thirds in Videography

Framing the Subject

Framing the subject

When framing your shot, imagine the grid overlay on your camera's viewfinder or screen. Position your subject along one of the vertical or horizontal lines, or ideally, at one of the intersections. This placement draws the viewer's attention to the subject while creating a sense of balance and harmony within the frame. A good practice, for interviews especially, as seen in the above image, is to "keep the eyes on the third line" which is in reference to the range of space around the third line in which you ideally want to position your subject's eyes. Additionally, if you are filming a landscape or extreme wide shot you want to place your horizon on one of the horizontal lines.

Utilizing Negative Space

Utilizing Negative Space

Negative space refers to the areas in the frame that are not occupied by the main subject. By placing your subject slightly off-center and utilizing negative space, you create a visually pleasing balance between the subject and its surroundings. This technique can evoke a sense of openness and allow the viewer to focus on the subject more effectively.

Guiding Movement and Direction

Guiding Movement and Direction

The Rule of Thirds can also be utilized to guide movement and create a sense of direction within your shots. The above example shows a scene from the HBO miniseries Chernobyl, the first image shows the start of the camera move and the second is the end of the move, you'll notice that even though the type of shot changes from a medium shot to close up, the positioning of the characters on the grid is almost exactly the same. Of course above is only an example of horizontal movement, alternatively, if there is a need for vertical movement, you can align the subject with a horizontal grid line. This placement helps maintain a natural flow within the frame and keeps the viewer engaged.

Composing Complex Scenes

Composing Complex Scenes

In videography, there are often complex scenes with multiple subjects or points of interest. In such cases, the Rule of Thirds can still be beneficial. Identify the main subjects or focal points within the scene and position them along the grid lines or at the intersections. This technique ensures that each element receives appropriate attention and avoids overwhelming the viewer with cluttered visuals.

Adapting for Different Aspect Ratios

Aspect Ratios

Aspect ratios can vary in videography, from the traditional 16:9 to cinematic formats like 2.35:1. When applying the Rule of Thirds, adapt your composition to fit the specific aspect ratio. The gridlines and power points should align with the appropriate proportions while maintaining the overall balance and aesthetic appeal.

Experimenting and Breaking the Rule

Experimenting and Breaking the Rule

While the Rule of Thirds is a valuable guideline, don't be afraid to experiment and break the rule when the situation calls for it. It's important to remember that rules in art are meant to be understood and then selectively broken for creative purposes. Once you become comfortable with the Rule of Thirds, you can explore alternative compositions and techniques to add variety and express your artistic vision.


The Rule of Thirds is a powerful tool that can significantly enhance shot composition in videography. By aligning your subjects along the gridlines or at the intersections, you create visually pleasing and balanced frames that captivate viewers. Remember to utilize negative space, guide movement, and adapt for different aspect ratios to maximize the impact of this technique. As you gain experience, don't hesitate to experiment and break the rule to develop your unique style. Mastering the Rule of Thirds will undoubtedly elevate your videography skills and make your videos more visually appealing and engaging.

Learn about how Castle Interactive Media’s videography services can help improve your final product on any project from promotional to narrative works.

8 views0 comments


bottom of page