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Learning From CNET's Flawed SEO Strategies & How Castle Interactive Can Help With Yours

Updated: Aug 18, 2023


OK, so it’s 2007, and you’re browsing the web for some information about the newly released iPhone or an interesting piece of tech news, you’d probably end up clicking on an article from Gizmodo, Engadget, or more often than not CNET. Now, if the exposition didn’t take you on a journey back in time hearing the name alone certainly will. Now in 2023, almost 30 years after it was founded in March 1994 CNET found itself in the public eye for the first time in what seems to be years over controversial SEO practices. Today we’ll break down the situation, explain to you the flaws in CNET’s logic, and help kickstart your website’s SEO with solutions from Castle Interactive.



On August 9th by Thomas Germain reported for Gizmodo that starting in late July CNET began to delete small groups of articles that were deemed “no longer relevant or useful” As of the last few weeks the number of deleted articles began to increase rapidly. An internal memo from CNET entitled “CNET Content Pruning Project - Q3 2023” was circulated on August 2, 2023, and explained that the reasoning was SEO related and that content pruning or mass deletions of older content would send a “signal to Google that CNET is fresh and relevant.” CNET’s senior director of marketing and communications, Taylor Canada, stated that CNET would love to keep the content on the site, but claimed that “Unfortunately, we are penalized by the modern internet for leaving all previously published content live on our site.”

Dan Sullivan, Google’s Public Liaison, has since refuted Canada’s point via Twitter, asking CNET if they believed Google doesn’t like older content, stating “That’s not a thing!” and went on to explain that older content can in fact still be beneficial to search rankings. In fact, content pruning is actually something that Google themselves have publicly advised against in the past, as it is ineffective, and could only possibly improve the rate at which Google can crawl the content on the site.

Improve Your SEO Strategies with Castle Interactive

seo strategies

Castle Interactive is your trusted partner in boosting your business's online visibility and driving organic traffic through effective SEO strategies. With our expertise in search engine optimization, we ensure and consider the viability of any strategies that we implement. Our dedicated team of SEO professionals is committed to crafting customized solutions that enhance your website's search engine rankings, ultimately increasing your brand's online presence and driving valuable, targeted traffic to your site. By leveraging proven techniques and staying up-to-date with the latest industry trends, we ensure that your business gains a competitive edge in the digital landscape.

Our range of regular SEO solutions covers a comprehensive spectrum to address your specific needs. Our keyword research and optimization strategies help you target the right audience by identifying relevant search terms that align with your products or services. We perform on-page optimization, fine-tuning your website's content, meta tags, and internal linking structure to enhance its search engine friendliness. Off-page optimization, including link building and social media engagement, strengthens your website's authority and credibility in the eyes of search engines. We also provide regular performance analysis and reporting, allowing you to track the effectiveness of our strategies and make informed decisions for ongoing optimization. With Castle Interactive, you can be confident in achieving higher search engine rankings, increased organic traffic, and a stronger online presence that drives business growth.

You can schedule your Free SEO Audit, and meet with one of our SEO experts who will help ensure your site is running and ranking optimally.


Original Gizmodo Article (Thomas Germain, 8/9/2023)

CNET Internal Memo (8/2/2023)

Google: Don’t Delete Older Content, It May Be Helpful Content (Barry Schwartz, 8/9/2023)

Google: Don’t Remove Old News From Your News Sites (Barry Schwartz, 9/20/2021)

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