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Fire and Hope: Tesla Science Center, Mission: Rebuild

The Fire


On Tuesday November 21, 2023, just two days after the 2023 Annual Tesla Gala hosted by the Tesla Science Center in an effort to raise funds for the long awaited Tesla Museum, tragedy struck as a portion of the Science Center’s structure caught fire. While the historic building’s structure largely remains intact, the roof, largely constructed from wood, sustained significant damage.


Tesla Science Center is a non-profit organization, focused on the preservation and acknowledgement of the accomplishments of Nikola Tesla, and on the development of the site of Nikola Tesla’s last remaining laboratory into a transformative global science center that embraces his bold spirit of invention, provides innovative learning experiences, fosters the advancement of new technologies, and preserves his legacy in the Tesla Museum.



Mission: Rebuild


When tragedy struck, the team at Tesla knew they needed to reach the global audience to communicate the story, as well as coordinate the awareness and fundraising efforts from and to the right place. They immediately reached out to us, as we had met with them, been moved by their commitment to their cause, and they needed our help. In the past year, worked with them to assist in their marketing efforts and internal CRM applications, and created a partnership to rebuild their website to provide more educational, interactive and fundraising efforts directly to the public in the coming year.


Over Thanksgiving weekend, our content, design, engineering and leadership teams worked with Tesla leadership to provide an immediate message to all website visitors about the status of the facility, the safety of the team, and the amazing response of the fire and rescue teams. We also worked with the Tesla Board and various press and marketing teams to create a landing page for everything related to the fire - for the Press Teams to access the Press Release and video coverage, FAQ's, as well as future letters from the Board and Science Center Team.


We were also on site for the Press Conference to offer support (emotional and technological) and continue to work with the team to update the website, as well as any needs they have with regard to the fire, the museum, and the cause.


You can support their Mission: Rebuild efforts on their Indiegogo page and you can read more about the fire as well as Tesla Science Center’s mission and history on their website.



Perhaps one of the most influential innovators of the 19th century and beyond, Nikola Tesla, completed construction of his final lab located in Shoreham, NY in 1901. Dubbed Wardenclyffe, after the former owner of the facility, a 187 foot tower was to be constructed with a dream of wireless communication and power transmission. Tesla conducted experiments at the location, however before the tower was completed, the property was foreclosed on due to financial issues, and the tower dismantled in 1917. However, in 2013 the original structure was successfully preserved and added to the National Register of Historic Places in 2018. The property is now owned by the Tesla Science Center at Wardenclyffe, and plans to construct a Tesla museum have been well in the works for the last decade.

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